Privacy Policy

Great Northwest Dental
Effective Date: November 1, 2024


This website (the “Website”) collects and processes certain Personal Data from its Users. This Privacy Policy outlines how we collect, use, share, and safeguard your information, in accordance with relevant legal regulations, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).


This document contains a section specifically for California residents, detailing their privacy rights.


Plain Language Summary

At Great Northwest Dental, we collect personal information to provide you with the best experience when using our website and services. This includes things like your contact details, browsing information, and how you use our site. We take your privacy seriously and have implemented measures to protect your data. You can request access to your data, ask for corrections, or request its deletion at any time.


Owner and Data Controller

Great Northwest Dental
1346 8th St NE, Auburn, WA, 98002, USA
Email: info@greatnorthwestdental.com


Types of Data Collected

We collect the following categories of Personal Data, either directly from you or through third-party services:

  • Identifiers: First name, last name, email address, phone number, mailing address, and date of birth.
  • Internet or Other Electronic Activity: Usage Data, including IP addresses, browser type, and pages visited.
  • Cookies and Trackers: To enhance user experience and website functionality. For more information, see our Cookies Policy section below.
  • CallRail Tracking: Tracks phone calls and communication interactions, including call metadata and browsing behavior before and after the call.


You may choose not to provide certain Personal Data. However, this may limit our ability to provide you with certain services.


Data Collection Methods

  • Direct Data: Personal Data you voluntarily provide when interacting with forms, requests, or our services.
  • Automatic Data: Usage Data collected automatically when you interact with the Website, such as browsing behavior and preferences.
  • CallRail Tracking: This Website uses CallRail to track phone calls and other interactions for quality and analytics purposes. CallRail may collect caller metadata and browsing activity before and after the call to understand user engagement and improve services. Information collected via CallRail is used solely for customer experience improvement and is not sold or shared with unauthorized third parties.


We may also collect data through cookies, web beacons, and similar tracking technologies.


Legal Basis for Processing (for Users in the EU)

We collect and process Personal Data based on the following legal grounds:

  • Consent: When you voluntarily provide Personal Data for specific purposes.
  • Contractual Necessity: When processing is required to fulfill a contract.
  • Legal Obligation: When we are required by law to process your Personal Data.
  • Legitimate Interests: When processing is necessary for our legitimate business interests, unless those interests are overridden by your rights.


Use of Collected Data

We use your Personal Data for the following purposes:

  • Service Provision: To provide the services requested, manage your account, and respond to inquiries.
  • Analytics: We use services like Google Analytics to track user behavior and improve our services.
  • Marketing and Communication: To send you promotional content or newsletters, if you have opted in.
  • Legal Compliance: To comply with legal requirements and respond to legal processes.


Data Sharing and Disclosure

We do not sell your Personal Data. However, we may share your data with third parties under the following conditions:

  • Service Providers: To assist with website operations, marketing, and other services (e.g., hosting providers, analytics, communications agencies, and CallRail).
  • Legal Requirements: When required by law or in response to legal processes.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets.


Retention of Data

Personal Data is retained only as long as necessary for the purposes for which it was collected. Retention periods may vary depending on legal, contractual, or operational requirements. For example:

  • Data related to contracts: Retained until the contract has been fulfilled.
  • Usage Data for Analytics: Retained as long as necessary for performance analysis, but not longer than 2 years.
  • Marketing Data: Retained until you opt-out or unsubscribe from communications.


Data Security

We take reasonable measures to protect your Personal Data from unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your data, no method of transmission or storage is completely secure.


Your Privacy Rights

You have the following rights regarding your Personal Data:

  • Access: You can request to see the data we hold about you.
  • Correction: You may request that inaccurate or incomplete data be updated.
  • Deletion: You may request the deletion of your data under certain conditions.
  • Data Portability: You can request a copy of your Personal Data in a machine-readable format.
  • Opt-Out of Sales: While we do not sell your Personal Data, California residents have the right to opt-out of any future sale.
  • Object to Processing: You can object to certain types of data processing, such as direct marketing.


To exercise these rights, please contact us at: info@greatnorthwestdental.com. Requests will be processed within 30 days.


Information for California Residents

California residents have specific privacy rights under the California Consumer Privacy Act (CCPA). In addition to the rights listed above, you have the right to:

  • Know the categories of Personal Data we collect, and the purpose for collecting this information.
  • Request a copy of the specific pieces of Personal Data we have collected in the past 12 months.
  • Request deletion of your Personal Data, subject to legal exceptions.
  • Opt-out of the sale of your Personal Data, even though we do not currently sell Personal Data.


To submit a verifiable request, you may contact us via the provided contact details.


Do Not Track Requests

This Website does not currently support “Do Not Track” browser settings. Please check third-party services we integrate with for their respective DNT policies.


Cookies Policy

This Website uses cookies and similar tracking technologies to enhance the user experience, analyze website performance, and support marketing efforts. By using this Website, you agree to our use of cookies.


What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or other devices) when you visit a website. They help improve website functionality, provide insights into how users interact with the site, and support personalized advertising.


Types of Cookies We Use:

  1. Essential Cookies: These are necessary for the website to function properly and cannot be disabled. They include cookies related to user authentication and security.
  2. Analytics Cookies: We use third-party services, such as:
  • Google Analytics: Tracks user behavior, site traffic, and helps us understand how users interact with our Website.
  • Google Tag Manager: Helps us manage and deploy tags for analytics and tracking without modifying the codebase.
  1. Marketing Cookies: These cookies are used for personalized advertising and retargeting. We use:
  • Google Ads: To display relevant ads to users based on their interactions with our site.
  • Meta (Facebook) Tracking: For advertising and retargeting on social media platforms.
  1. Functionality Cookies: These cookies allow the Website to remember your preferences, such as language or location, to provide a more personalized experience.



How to Manage Cookies:

You can manage or disable cookies through your browser settings. However, please note that disabling cookies may impact the functionality of our Website. For more information on how to manage cookies, visit your browser's help section:


Opting Out of Google Analytics and Ads:


Third-Party Data Sharing

We may share your data with third-party service providers, such as Google and Meta, to improve our services, analyze usage patterns, and deliver personalized advertisements. These third parties may have access to your personal data, but only to perform these tasks on our behalf, and they are obligated not to disclose or use it for any other purpose.


Data Breach Notification

In the event of a data breach that may compromise your Personal Data, we will notify you within 72 hours of becoming aware of the breach if it poses a high risk to your rights and freedoms. Notifications will be sent via email or posted on this Website.


Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be communicated via this page, and where appropriate, we may notify you through email or website notifications. Please check this page periodically for updates.


Last Updated: November 1, 2024

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